Resources

The “Dead Item” That Shouldn’t Die — Understanding Penetration vs. Habituation

The “Dead Item” That Shouldn’t Die — Understanding Penetration vs. Habituation

January 12, 2026

You’re reviewing menu performance – one item makes up 2% of product...

Why “Average Ticket” Analysis Is Rarely Useful (And What to Do Instead)

Why “Average Ticket” Analysis Is Rarely Useful (And What to Do Instead)

January 8, 2026

“Our average ticket increased 8% this quarter!” Usually presented as an unqualified...

The Right Way to Judge a New Product Launch (And Why Most Brands Get It Wrong)

The Right Way to Judge a New Product Launch (And Why Most Brands Get It Wrong)

January 5, 2026

“The new chicken sandwich sold 50,000 units in its first month.” Cool....